Toray To Showcase 40 years Of Entrant® Development at OR Show
January 8, 2020
When Toray launched Entrant in 1980, waterproof/breathable fabric treatments were narrowly-focused on specific performance attributes demanded by professional outdoor athletes.
As they often do, Toray spotted an opportunity to broaden the market.
Working with top outdoor and snowsports brands like Burton and Patagonia, Toray introduced Entrant and led the evolution of waterproof/breathable fabrics that achieve the optimal balance between functionality and comfort.
Entrant is a waterproof, moisture-permeable coating/lamination is made from hydrophobic polyurethane, with a literally countless number of micropores.
It's designed to respond quickly to changes in both external weather conditions like rain, wind and snow as well as internal conditions caused by the body heat of wearer activity.
The goal for Entrant, as expressed by Toray's slogan "One For All Conditions" has always been designing the most effective range of performance for customers.
Toray went on to develop multiple versions of Entrant, according to the balance of breathability and waterproofness needed by manufacturers. Treatments like Entrant MP, for example, are highly waterproof with lower levels of moisture permeability, while Entrant MAP goes the other way, being extremely moisture permeable while maintaining comparatively lower water resistance.
Toray's vertically-integrated structure gives the company a unique ability to design and produce custom textiles. Product developers can truly partner with Toray to produce one-of-a-kind fabrics to meet the needs of customers, which has led to the development of products like Airtastic, Kudos and Primeflex.
Toray's booth at this month's OR Show will display outdoor and snowsports products from all 40 years of Entrant development.
Come see us at MR103.
Carson Stanwood